Jennifer Poulson, leader of The Poulson Group at KW Ascend, Keller Williams Realty, has been named a 2026 Recognized Agent by the Lighthouse Marketing Institute, an honor that underscores her commitment to clients, community, and a higher standard of real estate professionalism. The recognition, announced by the Institute, places Poulson among a select group of real estate professionals evaluated on four key standards: Community Focus, Exceptional Client Care, Creative Marketing, and High Performance.
The Lighthouse Marketing Institute evaluates agents annually, and recognition cannot be purchased through paid placement. This merit-based approach distinguishes the award from other industry accolades that may be influenced by financial contributions. For Poulson, the recognition reflects a career built on both measurable results and meaningful community engagement.
Since 2019, Poulson has closed more than 120 transactions representing over $75 million in home sales. Her real estate videos average approximately 97,000 views, with her marketing generating more than 2.1 million impressions annually. According to her Lighthouse Marketing Institute profile, she ranks among the top 3% of independently producing agents in the Washington County MLS. These figures demonstrate not only strong production but also a sophisticated marketing strategy that extends her clients’ reach well beyond traditional listing platforms.
Poulson’s approach emphasizes both the client experience and how each home is presented to the marketplace. Professional photography, video, and thoughtful distribution help her clients’ properties reach broader audiences. That creative focus extends into her broader connection with Southern Utah. Poulson co-created Zion Life Is an Adventure, a photography book celebrating Zion National Park, with proceeds supporting park conservation. She has also supported local first responders and other community organizations throughout the St. George area.
Her combination of client care, strong production, creative storytelling, and investment in Southern Utah reflects the four qualities at the heart of the Institute’s recognition. The 2026 Lighthouse Marketing Institute Recognition honors real estate professionals who demonstrate that success in the industry encompasses more than transactions. Honorees are distinguished by the way they care for their clients, contribute to their communities, creatively market the properties entrusted to them, and perform within their profession.
For those interested in viewing Jennifer Poulson’s full 2026 profile, the Lighthouse Marketing Institute’s online directory is available at https://lighthousemarketinginstitute.com/. The recognition not only highlights Poulson’s individual achievements but also signals the growing importance of a holistic approach to real estate—one that values community impact and creative marketing alongside sales performance.
