Toblerone has unveiled its latest innovation: Diamond Truffles with Biscoff spread filling and crunchy honey and almond nougat pieces, encased in creamy milk chocolate. The new product, announced via Media OutReach Newswire, launches across key global markets in two formats, including a 495g premium box exclusive to Costco.
The launch builds on Toblerone’s 2024 introduction of diamond-shaped truffles, which marked a departure from the brand’s iconic triangular bar. That initial foray proved a category success, and the new Biscoff collaboration aims to further redefine consumer expectations for premium boxed chocolates. Each truffle combines smooth Toblerone milk chocolate with Biscoff’s distinctive caramelised taste and crunchy texture, creating what the company describes as an indulgent experience that meets growing demand for innovative flavor combinations.
Iain Livingston, President Toblerone & World Travel Retail at Mondelēz International, said, “Toblerone has always stood for being never square, and celebrating unapologetic indulgence. With our diamond-shaped truffles already proving a category success, combining them with globally loved Biscoff was a natural next step. People look for surprising combinations of familiar tastes, and this is a collaboration that only two icons could bring to life.”
Isabelle Maes, Chief Marketing Officer at Lotus Bakeries, echoed that enthusiasm: “Biscoff’s unique caramelised taste and crunchy texture have become a global phenomenon, loved across cultures and age groups. Partnering with Toblerone – a brand synonymous with quality and indulgence – allows us to bring our iconic Biscoff biscuit and spread experience to consumers in an entirely new and exciting format.”
The strategic partnership unites two globally recognized brands at a time when consumers increasingly seek novel, indulgent treats. Biscoff has transcended its origins as a biscuit to become a sought-after ingredient across categories, while Toblerone’s diamond truffles have already established a foothold in the premium chocolate segment. The collaboration is poised to capitalize on this momentum.
Availability spans two pack sizes. The 495g premium box will launch exclusively with Costco across the United States, Canada, Taiwan, Australia, United Kingdom, Spain, France, Sweden, Iceland, and New Zealand. The 180g sharing box will be available in the United Kingdom, Ireland, Switzerland, and Australia, with more markets to follow. The Costco deal marks a landmark moment for Mondelēz International and its Toblerone brand, representing the first time the company has partnered with Costco to launch a product range on a global scale. This move underscores the strength of the Toblerone brand and the universal appeal of Biscoff.
For Mondelēz, the launch signals an ongoing commitment to innovation within its portfolio, leveraging strategic partnerships to drive growth in the competitive confectionery market. The company’s Toblerone brand, produced in Bern, Switzerland, since 1908, continues to evolve while maintaining its “Never Square” ethos. More information about Toblerone can be found at https://www.mondelezinternational.com/our-brands/toblerone/.
