Havana Roasters Coffee Companies Inc. (OTC: THRC) announced the opening of its first licensed Havana Roasters Coffee Cuban Bakery & Sandwich Bar in Hollywood, California. The cafe, located at 5931 Franklin Avenue, opened in a phased soft format, with a formal grand opening celebration to be announced. The opening follows more than two years of lease acquisition, design, permitting, and build-out, and represents the first operating, revenue-generating store under HRC’s license to HRC Hospitality Corp., through which the Company earns licensing fees and holds an equity stake.
The flagship brings an authentic Cuban Ventanita experience to a modern cafe, featuring the Company’s artisan-roasted cafecito, colada, cortadito, and café con leche; a scratch bakery making pastelitos and traditional desserts on site; and a sandwich bar serving Cuban classics built to order. A walk-up window is designed to extend service into evening and late-night hours on one of the busiest corridors in the Hollywood Hills Franklin Village area of Los Angeles. For a visual preview, see Havana Roasters Coffee Cuban Bakery & Sandwich Bar, Flagship Hollywood Location.
“We didn’t spend two years building this store to open it quietly – we opened it carefully,” said Gabriel Martinez, Chairman and CEO. “Miami taught the country what Cuban coffee is. Hollywood is where we introduce it to the rest of the world – one window, one cup, and one customer at a time.” The cafe is operating with a limited menu and controlled volume while the team fine-tunes systems and training under real customer conditions, with the full menu and extended hours to follow.
The opening marks a structural change for the Company: the HRC brand is no longer only licensed, roasted, and distributed, but experienced directly by consumers—and contributing through licensing fees and equity participation. Management believes the flagship advances four strategic objectives: proof of concept, validating consumer appeal beyond South Florida in the nation’s second-largest media market; a replicable template, the standardized format required for a credible franchise offering; a product laboratory, a venue to test packaged goods, single-serve, and ready-to-drink concepts before wholesale commitment; and brand visibility, a Hollywood flagship generating earned media and awareness that support every other channel.
This news matters because it represents a significant step in Havana Roasters Coffee’s multi-channel growth strategy, transitioning from wholesale and licensing to direct retail. The success of this flagship could validate the brand’s expansion into new markets and serve as a blueprint for future franchising, potentially driving revenue growth and shareholder value. The Company’s ability to execute its expansion strategy and fund future locations will be closely watched. More information is available at thehrccompanies.com.
As with any expansion, risks remain, including performance of the Hollywood location, timing of the full menu and grand opening, staffing and supply chain conditions, and consumer acceptance. Forward-looking statements are subject to these uncertainties, and actual results may differ materially. The Company undertakes no obligation to update any forward-looking statement except as required by law.
