Pride Holdings Group (OTC: PHSE) has announced the upcoming launch of Pride Cell, a mobile communications brand developed in partnership with Perch Mobile. The service will offer wireless connectivity to the LGBTQ+ community, according to a company announcement distributed via NEWMEDIAWIRE.
The move marks the company’s entry into the mobile communications market and is designed to complement its existing portfolio of hospitality, nightlife, entertainment and lifestyle businesses. Pride Holdings Group has spent the past year acquiring iconic community venues and brands, pushing its total assets toward the $100 million mark in 2026.
Beyond adding another venue, Pride Cell is intended to serve as a connective layer across the company’s holdings. Because a mobile subscription is used daily, management believes it can introduce customers to the broader roster of venues, events, media and membership offerings through account-level perks, cross-brand promotions and loyalty benefits built directly into the service. The company views this as a way to lower the cost of introducing customers to new brands as it continues to acquire and launch them.
“Our goal is to build Pride Holdings Group into much more than a collection of individual businesses,” said Tim Majors, Interim CEO of Pride Holdings Group. “We are developing an ecosystem of brands that can connect with our community in everyday life. Pride Cell gives us an opportunity to enter the mobile communications market with a brand that represents our community while creating another potential recurring-revenue business for Pride Holdings Group.”
Paul Harkins, Chairman of the Board of Perch Mobile Inc., said, “Wireless service creates a relationship with the customer every single day. By combining Perch’s mobile infrastructure and operating platform with Pride Holdings Group’s brands and community reach, we have the opportunity to build Pride Cell into more than a wireless service. It can become an everyday connection between Pride Holdings and the customers it serves.”
The launch reflects a broader strategy by Pride Holdings Group to build durable, asset-backed value. Alongside its acquisitions, the company has taken steps to strengthen its capital structure and align management with shareholders, including returning a meaningful percentage of outstanding shares to treasury and open-market share purchases by management.
Pride Cell is expected to function as a gateway to the company’s portfolio, rather than an isolated product line. Management has compared the approach to how technology giants have used operating systems to market software brands, stating Pride Holdings will use a premium cell phone service to launch its brands nationwide.
The announcement signals that Pride Holdings Group is seeking recurring, everyday engagement with its community that extends beyond any single location or event. By offering wireless service through a brand built around connection, community, inclusion and pride, the company aims to create an ongoing daily relationship with customers while potentially generating recurring revenue.
