Once Productions is steadily building a name around stories that give people something to engage with, not just something to consume. For co-founder Robert “Bobby” Broome, books are an important part of that direction. A published author, screenwriter, and filmmaker, Broome brings experience from several sides of the creative industry. His work with Once Productions reflects a simple belief: a strong story should leave people thinking, talking, and looking at an idea from a fresh angle. That belief is becoming more visible in the company’s growing book catalogue.
Once Productions currently features titles such as Tricknology, Secrets – Part 1, Once, and How To Be Human. Upcoming releases include Fruit of the Poisonous Tree, Secrets – Part 2, and Blue Eyes White Skin Colonization. The range says a lot about the brand. Once Productions is not trying to stay inside one narrow category. Its books move across fiction, nonfiction, self-help, philosophy, and socially driven themes. The common thread is not genre. It is the intention behind the work.
The publishing side of Once Productions focuses on several clear areas: books that invite discussion; stories that examine culture and identity; writing that explores human behavior and relationships; titles that raise social and philosophical questions; projects that can connect with film and visual media; and new releases that continue expanding the company’s voice. Reader responses featured by Once Productions already point in that direction. Reviews have highlighted conversations around consciousness, existence, freedom, social structures, symbolism, belief systems, power, and the human condition. Those subjects give the company’s books a distinct personality.
Instead of presenting reading as a passive experience, the brand leans into curiosity. Readers are encouraged to question ideas, consider different interpretations, and carry certain conversations with them after the book is finished. Broome’s background helps support that approach. As a screenwriter and filmmaker, he understands how dialogue, pacing, perspective, and character can shape the way an audience connects with a story. As an author, he also understands the freedom books provide. A book gives a writer more room to explore an argument, build an idea, or let a conversation develop without rushing toward a visual conclusion. That difference matters to the Once Productions brand.
The company brings books and films together instead of treating them like unrelated businesses. Its core message, Books. Films. Purpose., captures the idea clearly. A story might begin on a page. Another may work better as a documentary, screenplay, or visual production. Once Productions gives itself room to work across those formats while keeping the brand centered on storytelling with substance. Broome shares that direction with co-founder and CEO Yaqin Muhammad, a published author, entrepreneur, media executive, founder of Bully Music Records and Top Quality Sound Studio, and executive producer and writer of the motion picture Stay on Point. Together, the founders are developing Once Productions as more than a place where books are simply listed for sale.
The goal is to create a recognizable creative home. Readers visiting the company’s platform can explore available books, view samples, watch trailers, and learn about upcoming titles. That wider presentation also helps each book feel connected to the larger Once Productions identity. As the catalogue continues to grow, Broome remains focused on helping the company release books that feel relevant to the conversations people are already having about life, culture, society, relationships, and personal understanding. For Once Productions, publishing is not separate from the brand. It is one of the main ways the brand speaks.
