Versus Systems Inc. (NASDAQ: VS), a technology company focused on enhancing audience engagement across digital and live environments, was featured in the latest episode of the Stock2Me Podcast, produced by IBN. The episode, which aired recently, featured CEO Luis Goldner and several members of the company’s leadership team discussing the Drinkfinger initiative and the company’s broader vision for AI-powered audience engagement.
The Drinkfinger initiative uses QR-enabled beverage carriers to connect live-event attendees with interactive games, rewards, and exclusive content. According to the discussion, this approach is designed to transform passive attendees into active participants, offering brands and venues new ways to engage audiences. The podcast highlighted Versus Systems’ expansion strategy in Latin America, where the company sees significant opportunities for growth. The leadership team also explored how AI and cybersecurity are becoming integral to the company’s platform, with Goldner emphasizing the importance of protecting data, systems, and digital infrastructure as organizations increasingly adopt AI technologies.
Joining Goldner in the episode were Flavio Maria, general manager for Latin America; Marisol Casariego, head of partnerships for North America; Hans Pasricha, head of products; and David Catzel, chief transformation officer. Their participation underscores the company’s multidisciplinary approach to scaling its engagement technology and entering new markets. The podcast episode is part of a broader communications effort by Versus Systems to reach investors and industry observers. For more details, the full press release is available at https://ibn.fm/DN7hu.
The initiative matters because live events are increasingly competing for audience attention, and Versus Systems is positioning its gamification platform as a way to bridge the physical and digital worlds. By integrating QR codes into everyday items like beverage carriers, the company aims to create frictionless entry points for interactive experiences. This could help venues and brands collect first-party data and build loyalty, while also offering attendees tangible rewards. The expansion into Latin America is particularly notable, as the region’s live-event market is growing and increasingly digitized. Versus Systems’ focus on AI and cybersecurity also reflects a broader industry trend: as engagement platforms become more data-driven, the need to safeguard user information becomes paramount.
Versus Systems is a leading provider of gamification and audience engagement technology. Its platform enables brands, teams, and entertainment partners to create rewarding interactive experiences that transform how they connect with consumers worldwide. The company’s newsroom, available at https://ibn.fm/VS, provides the latest updates relating to VS.
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