Pride Holdings Group (OTC: PHSE) announced the official launch of Pride Cell, a new mobile service created by and for the LGBTQ+ community, in partnership with Perch Mobile and utilizing the AT&T network. The service offers unlimited plans starting at $13.33 per month for the first three months, then $29.99 per month thereafter. Additionally, $1 from every monthly Pride Cell bill will go directly to The Trevor Project, the leading crisis intervention and suicide prevention organization for LGBTQ+ young people. The launch was reported via NEWMEDIAWIRE.
The initiative represents a step in Pride Holdings Group’s strategy to build a diversified portfolio of businesses, products, and services designed to serve the LGBTQ+ community while creating new recurring-revenue opportunities. “Pride Cell is about more than launching another mobile service,” said Tim Majors, CEO of Pride Holdings Group. “It is about creating a brand that our community can identify with and support. Mobile service is something people use every single day, and we see an opportunity to combine competitive pricing with a brand built specifically around the LGBTQ+ community. Our partnership with Perch Mobile allows us to bring this vision to market as we continue expanding the Pride Holdings Group ecosystem.”
The partnership with The Trevor Project is a key component of the launch. “We are building Pride Cell around a very simple idea: provide a service people use every day while creating an opportunity to give back to our community every month,” Majors said. “We are extremely proud of this initiative and proud to support The Trevor Project. As Pride Holdings Group continues to develop and expand LGBTQ+ businesses, we want supporting our community to remain an important part of what we do.” To learn more about The Trevor Project’s mission, visit TheTrevorProject.org.
Pride Cell was developed to offer a competitively priced mobile service that allows the LGBTQ+ community to support a company focused on building businesses for the community it serves. The introductory Unlimited Plan is designed to make switching accessible. Pride Holdings Group expects to support the launch through digital marketing, community outreach, cross-promotion across its portfolio, and strategic partnerships.
This launch matters because it provides a tangible way for consumers to support LGBTQ+ causes through their everyday mobile service, while also generating recurring revenue for Pride Holdings Group. By aligning with The Trevor Project, Pride Cell addresses critical mental health needs in the LGBTQ+ community. The service’s competitive pricing may attract cost-conscious customers, and the partnership with Perch Mobile and AT&T network ensures reliable coverage. The original release can be viewed on www.newmediawire.com.
