hope&plum, a women-owned baby carrier brand known for inclusive sizing, artist-led prints, and independent ownership, has unveiled a new public mural at its St. Paul warehouse as part of the 2026 Chroma Zone Mural & Art Festival. The mural, titled “Important Moments,” was created by Minnesota mosaic artist Daniela Bianchini and focuses on connections between women, friendship, community, and the importance of slowing down to be present with one another. The artwork is installed on the exterior wall of the hope&plum building, marking a full-circle moment for the brand: a women-owned business, operating in a women-owned building, with a woman artist behind the work.
The piece serves as a public statement from one of the few independently owned, women-led, women-funded brands in an industry increasingly influenced by private equity. The mosaic form visually reinforces this message, showing how individual pieces can come together to form a more coherent and meaningful whole. For hope&plum, the mural is a public expression of values the company has followed since its founding: putting people and parents before profit, paying artists for original work, providing employment with benefits for women, and building a business without private equity or outside investors.
“Being a women-owned, women-led, women-funded business in this space is not easy,” said Skye Amundsen, co-founder of hope&plum. “We are in an industry where many brands have private equity backing, and that pressure can flatten the humanity, creativity, and responsibility a company has to the families it serves. This mural is a public reminder that women do not have to shrink themselves to build something lasting.”
The company’s purchase of its St. Paul building was part of a long-term commitment to growing intentionally and independently—an extension of its mission to create more women-owned spaces and resist the consolidation of creative, community-centered businesses into anonymous portfolios. From artist collaborations and hiring practices to ethical production and property ownership, decisions across the company are based on the stance that women-owned businesses should not have to become smaller or less distinctive in order to survive.
Through “Important Moments,” Bianchini seeks to capture the ordinary but significant act of gathering. The mural depicts women coming together in connection, surrounded by color, warmth, and movement. Its message reflects the view that care, creativity, and community are central to building a business in the baby industry. The mural is both a celebration and a statement of direction for hope&plum as it continues to build a baby carrier brand rooted in art, people, and women’s empowerment.
The public can view “Important Moments” at the hope&plum warehouse in St. Paul’s Creative Enterprise Zone as part of the 2026 Chroma Zone Mural & Art Festival. For more information, visit hope&plum. Images of the mural are available at this link and this link.
