Versus Systems (NASDAQ: VS), a provider of gamification and audience engagement technology, is expanding its product marketing strategy with Drinkfinger, a QR-enabled beverage carrier that connects live-event attendees to mobile games, rewards and branded content. The initiative, discussed by CEO Luis Goldner and other leadership on IBN’s Stock2Me Podcast, aims to turn a routine concession purchase into an entry point for digital interaction. Fans scan a QR code on the carrier to access games, promotional offers and event-related content on their phones, reducing the steps between brand exposure and participation.
The company is targeting Latin American markets, where sports and entertainment events offer potential venues for interactive audience engagement. Versus Systems also offers the Winfinite platform, which provides customizable web-based games for promotional campaigns, and Filter Fan Cam, an augmented-reality product that brings effects into live venue experiences and creates additional sponsorship opportunities.
During the podcast, management also discussed the relationship between artificial intelligence and cybersecurity as Versus considers the future of its digital engagement ecosystem. The integration of AI could enhance personalization and security, though specific details were not disclosed.
The expansion matters because it signals Versus Systems’ push to diversify revenue streams and capture new audiences in emerging markets. By leveraging QR technology and gamification, the company aims to transform passive event attendees into active participants, potentially increasing engagement for brands and venues. The Latin American focus is strategic, given the region’s growing sports and entertainment sectors.
Investors and industry observers can follow the latest updates on Versus Systems through its newsroom at https://ibn.fm/VSI. The full podcast discussion and additional details are available via the original release on www.newmediawire.com. For more information about the company, visit Versus Systems (NASDAQ: VS).
As Versus Systems continues to innovate, the success of Drinkfinger in Latin America and its AI approach will be key to its competitive position in the audience engagement technology market.
