Versus Systems (NASDAQ: VS), a provider of gamification and audience engagement technology, is expanding its Drinkfinger initiative into Latin America and integrating artificial intelligence into its digital engagement ecosystem, CEO Luis Goldner and other executives said during a recent appearance on IBN’s Stock2Me Podcast.
Drinkfinger uses QR-enabled beverage carriers to connect live-event attendees with mobile games, rewards, and branded content. By scanning a QR code on a cup or carrier, fans can access interactive experiences on their phones, turning a routine concession purchase into a digital touchpoint. The company is targeting Latin American markets, where sports and entertainment events offer dense, passionate audiences and potential venues for interactive engagement.
Versus’s broader product suite includes the Winfinite platform, which offers customizable web-based games for promotional campaigns, and Filter Fan Cam, an augmented-reality product that brings effects into live venue experiences and creates additional sponsorship opportunities. Together with Drinkfinger, these tools aim to help brands and venues capture audience attention and drive participation.
Management also discussed the relationship between artificial intelligence and cybersecurity, noting that as Versus considers the future of its digital engagement ecosystem, it is evaluating how AI can enhance personalization and operational efficiency while addressing security concerns. The podcast appearance highlighted the company’s focus on innovation as it seeks to scale its offerings.
The expansion into Latin America represents a significant growth opportunity for Versus, as the region’s live-event industry continues to recover and evolve. By integrating Drinkfinger into its product marketing offerings, Versus aims to provide brands with new ways to engage consumers in real time. The company’s approach leverages the ubiquity of smartphones and the popularity of interactive content to create memorable experiences.
For investors, the move signals Versus’s commitment to diversifying its revenue streams and entering new geographic markets. The company’s shares trade on the Nasdaq under the ticker VS. More details about the podcast and Versus’s strategy are available through Read More>>. The latest news and updates relating to VS are available in the company’s newsroom at https://ibn.fm/VSI.
The announcement was distributed through MissionIR, a communications platform that is part of the Dynamic Brand Portfolio at IBN. MissionIR provides services such as wire distribution via InvestorWire, editorial syndication to 5,000+ outlets, and social media distribution to millions of followers. These channels help companies like Versus Systems reach a wide audience of investors and consumers.
As Versus Systems continues to innovate, its success will depend on execution in new markets and the ability to deliver measurable engagement for brands. The integration of AI and the expansion of Drinkfinger are key components of that strategy, positioning the company to capitalize on the growing demand for interactive experiences at live events.
