NWB Finland Oy is moving forward with its planned U.S. rollout of AINA Natural Water, announcing that the Finnish premium water brand is coming soon to OneLavi.com, an online marketplace offering health, wellness and lifestyle products. The upcoming OneLavi availability will provide U.S. consumers with an opportunity to discover AINA Natural Water, a premium drinking water sourced from Northern Finland and offered as an alternative to traditional single-use plastic bottles.
“Bringing AINA to OneLavi is an important part of our plans to introduce the brand to American consumers,” said Marita Weiman, Quality Assurance Manager at NWB Finland Oy. “We believe consumers will appreciate not only the natural characteristics of our water but also the convenience and sustainability considerations behind our packaging.”
AINA Natural Water originates in the Pudasjärvi region of Northern Finland, where groundwater is naturally filtered through layers of soil, sand and rock before undergoing mechanical filtration and packaging. With approximately 32 mg/L of Total Dissolved Solids (TDS), AINA has a naturally low mineral profile that contributes to its soft, neutral taste and clean finish without an aftertaste.
Unlike premium water brands that rely primarily on individual plastic bottles, AINA is packaged in 5-liter and 10-liter bag-in-box formats. These larger formats are designed to provide convenient access to drinking water while using substantially less plastic than comparable volumes packaged in individual plastic bottles. The packaging makes AINA suitable for a variety of everyday settings, including homes, offices, hospitality environments and gatherings.
NWB Finland Oy’s U.S. introduction reflects the company’s broader vision of making Northern Finland’s natural groundwater available internationally while emphasizing practical, sustainability-focused packaging. The company also recently participated in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session in Palm Beach Gardens, Florida, introducing AINA Natural Water and its packaging approach to U.S. retail buyers.
“Our goal is to make AINA part of everyday life, not simply a water reserved for special occasions,” Weiman said. “OneLavi will help us introduce that idea to consumers who are looking for quality, convenience and alternatives to traditional bottled-water packaging.”
The AINA difference includes its Northern Finland source in the Pudasjärvi region, an area known for its forests, natural landscapes, and groundwater resources; natural filtration through layers of soil, sand, and rock before mechanical filtration and packaging; measured purity with approximately 32 mg/L of TDS; a clean taste profile with no aftertaste; naturally low sodium content; and sustainability-focused bag-in-box packaging that uses substantially less plastic than traditional bottled-water formats.
Additional details about AINA Natural Water’s availability on OneLavi.com will be announced as the U.S. rollout progresses. NWB Finland Oy is a Finland-based company focused on sustainable beverage packaging and natural water solutions. Headquartered in Pudasjärvi, Finland, the company was founded with a mission to develop environmentally responsible alternatives to traditional beverage packaging while delivering premium-quality products to consumers around the world. Its flagship brand, AINA Natural Water, features naturally filtered groundwater sourced from Northern Finland, a region known for its pristine natural environment and abundant groundwater resources.
The water is packaged in innovative bag-in-box formats designed to reduce plastic consumption while providing a convenient solution for households, businesses, hospitality venues, and events. NWB Finland Oy’s long-term vision is to make Northern Finland’s natural groundwater available to consumers globally while continuing to invest in sustainable packaging solutions that support both consumer needs and environmental responsibility.
