Great American Media has expanded its investment in Latino audiences with the launch of Pure Flix Familia, a streaming destination created for families seeking culturally relevant entertainment rooted in faith, family, and shared values. The service debuted during Hispanic Heritage Month and at the start of the Christmas family-viewing season, offering Spanish-language content that will grow to include English-language and bilingual storytelling. The move underscores the growing market opportunity: U.S. Hispanics represent more than $4.1 trillion in purchasing power and spend 55.8% of their television time streaming, compared with 46% for the overall U.S. population, according to Nielsen’s 2025 Diverse Intelligence Series report.
“Great American Pure Flix is the leading faith-and-family streaming service, and Pure Flix Familia will build on that foundation with programming and experiences created specifically for Latino families,” said Bill Abbott, President and CEO of Great American Media. “Faith and family are at the heart of Great American Media, and those values have deep roots within the Latino community. We are committed to working with talented Latino creators to tell authentic, compelling stories and to building a trusted entertainment destination for families in the United States and around the world.”
Pure Flix Familia is being developed around a Total Latino Market strategy that recognizes how today’s Latino audiences move across languages, cultures, countries, and generations. Rather than defining viewers solely by language preference, the platform will serve a broad spectrum of the Latino experience, connected by culture, family, and shared values. Great American Media is working with Minivela, a Latino media, entertainment, and production company co-founded by media entrepreneur Manny Ruiz and actor-producer Carlos Ponce, as the programming, content, and creative partner.
“We approached Pure Flix because we saw an opportunity for more wholesome entertainment created with Latino families in mind, and they immediately understood the need,” Ponce said. “Families shouldn’t have to choose between stories that authentically reflect their culture and entertainment they feel good about bringing into their homes. Pure Flix Familia brings those two things together.”
The debut slate will feature Pure Flix Familia’s first original microdrama, Alquilé Un Novio Para Navidad, produced in association with Minivela. The faith-based microdrama follows a woman who enlists the perfect boyfriend to keep her family’s Noche Buena gathering questions at bay—only to discover that real feelings weren’t part of the deal. In partnership with Chicano Hollywood and a coalition of Latino film festival leaders, Pure Flix Familia will also support Latino storytellers through a national call for Latino-produced feature films and short films centered on family and/or faith. Selected projects will be considered for licensing or acquisition.
The launch complements Great American Pure Flix, the company’s flagship faith-and-family streaming service, and is part of a broader portfolio that includes Great American Family and GFam+. The U.S. debut is the first step in a longer-term vision to serve audiences throughout Latin America and Spain and build a global Latino and Spanish-language faith and family entertainment brand. Additional announcements regarding Pure Flix Familia’s complete launch slate, subscription options, supported devices, and availability will be made in the coming weeks.
