Huawei has reaffirmed its long-term commitment to Europe’s digital and green transition, hosting its 11th Huawei Connect Europe in Florence, Italy, on October 16, 2026. The event, reported by Media OutReach Newswire, drew thousands of attendees, including industry leaders, technology experts, and partners from around the globe, under the theme “Advancing Intelligent & Green Europe.”
The event featured remarks from Italian Minister of Enterprises and Made in Italy Adolfo Urso, President of the Tuscany Region Eugenio Giani, and Mayor of Florence Sara Funaro, underscoring the importance of collaboration between technology providers and public institutions in driving Europe’s twin transition.
In his opening keynote, David Wang, Deputy Chairman of the Board and Rotating Chairman at Huawei, emphasized the company’s deep-rooted presence in Europe. “As Europe’s digital and green transitions continue to progress, Huawei is working with over 5,000 partners to solve real customer challenges through technological innovation,” Wang said. “The intelligent world is coming, faster than ever, and industries across Europe are preparing for a major leap in productivity, powered by AI and other advanced technologies. Huawei has been and will remain in Europe, for Europe. Working alongside customers and partners, we are committed to open collaboration to seize opportunities, driving shared success and helping build a more intelligent, greener Europe.”
Leo Chen, Huawei’s Senior Vice President and President of Enterprise Sales, elaborated on the company’s regional strategy. “Huawei is in Europe, for Europe. We dive into local customer needs and turn technology into action to drive Europe’s twin green and digital transition,” Chen stated. He explained that Huawei has two focuses in the region: developing innovative products and solutions tailored to local industry scenarios, and empowering local partners to better serve European customers.
To further this mission, Huawei launched the SCALE framework for Europe at the event. The framework comprises five key initiatives: Scenario-based Solutions, Co-Innovation, Aligned Marketing, Local Service, Consistent Quality, and Efficient Collaboration. These initiatives are designed to help local partners innovate around customer needs, integrate Huawei solutions more easily into their offerings, and improve their service capabilities. The launch builds on Huawei’s existing “Huawei + Partners” collaboration system, which aims to create a sustainable future for Europe by combining Huawei’s technological strengths with local expertise.
The event also featured insights from other industry leaders on Europe’s twin transition strategy and intelligent industry practices. Speakers included Pierre Francois Rudant, Head of Technology at Auchan Retail; Federico Ascoli, Head of Platforms at Also; Sergio Grassi, Country Manager of Zeliatech and Chief Revenue Officer for Value, Green and Services of Esprinet Group Italy; and Marcel Poser, Co-founder of Screening Eagle Technologies.
Huawei’s announcements at the event signal a significant push to accelerate AI adoption and sustainable innovation across European industries. By deepening partnerships and investing in local capabilities, Huawei aims to play a central role in shaping Europe’s intelligent and green future, a move that could have far-reaching implications for the region’s competitiveness and environmental goals. For more details on the event, visit the official HUAWEI CONNECT 2026 website.
