Green Choice Proteins, an Australian plant-based nutrition company, has announced that its products are coming soon to OneLavi.com, marking its first planned U.S. consumer availability. The move is part of a broader expansion strategy that includes a planned Amazon launch and efforts to secure additional retail distribution.
The upcoming launch will introduce three Australian-made plant protein powders to U.S. consumers through the online retail platform. Puneet Chawla, founder of Green Choice Proteins, said, “Making Green Choice Proteins available to American consumers is something we’ve been working toward, and OneLavi represents an exciting first step.” He added that the company aims to bring its approach to plant-based nutrition to a new audience with products that combine quality ingredients, enjoyable flavors, and convenience.
The three products slated for OneLavi are Chocolate Flavored Protein Powder, Vanilla Flavored Protein Powder, and Salted Caramel Flavored Protein Powder. Each provides more than 34 grams of plant protein per serving, is made with Australian-grown pea and faba proteins, includes omega-3 from linseed, and contains no artificial colors, flavors, or fillers. The chocolate variety also features pure cocoa powder and coconut milk powder.
The announcement follows Green Choice Proteins’ participation in the September 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session in Palm Beach Gardens, Florida, where it introduced its products to U.S. retail buyers. The company’s U.S. strategy combines direct-to-consumer e-commerce with efforts to build relationships across additional retail channels.
“Our goal is to build Green Choice Proteins in the United States step by step,” Chawla said. “OneLavi gives us an opportunity to begin reaching consumers directly, while our recent ECRM participation and plans for Amazon are part of a larger effort to introduce the brand across multiple retail channels.”
The U.S. launch matters because it tests whether an Australian-made, clean-label plant protein brand can gain traction in a crowded American market. Green Choice Proteins emphasizes transparency, responsible sourcing, and everyday nutrition rather than exclusively targeting sports nutrition audiences. All products are manufactured in Victoria, Australia, using plant proteins derived from Australian-grown crops. For more information, visit Green Choice Proteins.
