Massimo Group (NASDAQ: MAMO), a manufacturer and distributor of powersports vehicles, electric carts and boats, announced the introduction of its 2027 Buck 570 utility task vehicle (UTV), developed and manufactured exclusively for a major national farm-and-ranch retailer. The new model is built on Massimo’s established 500 Series platform and features a retailer-exclusive camouflage design, half doors, a windshield and durable steel wheels. It targets the UTV market segment priced below $9,000.
The company has received initial purchase orders, with shipments scheduled to begin during the week of Oct. 19, 2026. The Buck 570 will be available exclusively through the retail partner and is part of Massimo’s broader 2027 product introduction program. That program supports the company’s strategy to expand relationships with major national retailers through customized product offerings.
The announcement matters because it signals Massimo’s push into the value-priced UTV segment through a dedicated retail channel. By developing an exclusive model for a major national farm-and-ranch retailer, Massimo aims to deepen its presence in the powersports market and leverage customized products to win larger retail partnerships. The move also reflects a broader trend among powersports manufacturers to tailor vehicles for specific retail partners, potentially increasing brand visibility and sales volume without direct competition among channels.
Massimo Group is a U.S.-based provider of utility-focused powersports vehicles, recreational products, and marine equipment. The company delivers feature-rich products through a nationwide distribution and service network and is focused on expanding its platform through product innovation, operational execution, and scalable channel development across consumer and commercial markets. For more details on the announcement, the full press release is available at https://ibn.fm/X6LHy. The latest news and updates relating to MAMO are available in the company’s newsroom at https:/ibn.fm/MAMO.
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