Minivela, the bilingual U.S. Latino and Latin American microdrama media company, has acquired a major ownership stake in Red Minds Films, one of Latin America’s most prolific producers of viral Spanish-language microdramas. The transaction, announced October 22, 2026, brings together Red Minds Films’ 38 million social media followers, a library of approximately 1,800 microdramas, and its high-volume production infrastructure with Minivela’s expanding U.S. Hispanic and Latin America distribution, advertising, and branded entertainment ecosystem, according to a press release distributed via NOTICIAS NEWSWIRE.
The combined entity is now one of the Americas’ most influential independent microdrama entertainment media ecosystems, the companies said. Red Minds Films’ entertainment network generates approximately 185 million monthly video views across Facebook, YouTube, Instagram, and TikTok. Approximately 10% of its followers, or 3.8 million, are based in the United States, providing a bridge between Latin American audiences and the U.S. Hispanic entertainment marketplace.
“Brands need scale, reach, and viral engagement for microdramas to engage Latino audiences – particularly Gen Z, and Millennials – and that’s what we can deliver now better than ever and far more than anyone else by wide margins,” said Manny Ruiz, CEO of Minivela.
The partnership immediately expands Minivela’s owned-and-operated content, production, and distribution network with Red Minds Films’ social media channels. It also adds South America to Minivela’s production footprint, alongside Mexico City, Los Angeles, Miami, and New York. The deal includes co-owned original intellectual property, content licensing, exclusive worldwide resale rights to the Red Minds Films library, and adaptations for new audiences, including English and Portuguese versions.
Based in Mexico and Ecuador, Red Minds Films was founded by media entrepreneurs Juan Altamirano and Jordan Soria and has been producing original Spanish-language microdramas since 2019, years before the format became one of the entertainment industry’s fastest-growing categories. Its crown jewel property, Juancho Virales, alone has approximately 24 million followers on Facebook.
“What Juan and Jordan have built is extraordinary and demonstrates that authentic storytelling resonates when you know how to engage young audiences, create great grassroots content, and develop beloved characters,” said Minivela co-founder and senior partner Carlos Ponce. “They’ve proven that when it comes to vertical dramas, home-grown talent and content creators are frequently more popular and engaging than content featuring traditional TV stars.”
Minivela has built its position at the intersection of scripted entertainment, brand integrations, retail media, and content-to-commerce, including Rico’s Tacos, a micro-sitcom developed with Procter & Gamble and Albertsons Media Collective. Combined with Red Minds Films’ production engine and audience, that experience gives advertisers one integrated path from culturally relevant storytelling to reach, engagement, and commerce.
The partnership is already active through Red Minds Films’ work producing original content for Pure Flix Familia, the Spanish-language faith-and-family streaming service launched by Great American Pure Flix in partnership with Minivela. The companies are now expanding that work into Spanish-language YouTube shows, films, original microdramas, reality and unscripted programs, and bilingual productions for audiences throughout the Americas.
Miami will serve as the strategic center for U.S. Hispanic and Latin American expansion, with Los Angeles and New York supporting production, creative, and commercial development.
