naoo AG, the operator of the naoo social media and commerce platform, has completed the integration of Kingfluencers into the naoo Group, marking a significant milestone that sets the stage for its next phase of growth. The integration, which began with the acquisition in March 2025, concluded at the end of October with the move to a shared office in Zurich, according to a press release issued via NEWMEDIAWIRE.
Since the acquisition, the two companies have gradually integrated their organizational structures and operations. Shared functions have been established, particularly in Finance, Commercial and People. Most recently, joint growth initiatives have been launched, combining the naoo platform with Kingfluencers’ creator network, client relationships and commercial capabilities. The operational teams will now work from shared offices at Molkenstrasse 15, near Zurich’s Helvetiaplatz, while naoo AG’s registered headquarters remain in Zug.
With the integration complete, Gregor Doser has decided to hand over his operational responsibilities to the existing leadership team and step down from the management teams of both naoo AG and Kingfluencers AG. Doser joined the Group in May 2025 and served as Chief Commercial Officer and Managing Director of Kingfluencers, as well as a member of the Executive Management of naoo AG. He played a key part in the commercial development of Kingfluencers and in integrating the company into the naoo Group. Thomas Wolfensberger, Chairman of the Board of Directors of Kingfluencers AG and Founder & Strategic Advisor of naoo AG, thanked Doser for his “tremendous commitment and the smooth handover.” Doser stated, “With the teams and business areas now successfully integrated, I believe this is the right time to hand over operational leadership to the well-established management team.”
Gabriel Höhener will also step down from the Executive Management of naoo AG. As part of the organization’s ongoing development, product responsibilities have been consolidated under Dr. David Liu. Höhener has been with naoo since 2022 and most recently served as Chief Product & Technology Officer. He was responsible for technical product development and made a substantial contribution to building and advancing the naoo platform. naoo thanked him for his outstanding personal commitment and his important contribution to building the platform.
With the integration complete, the naoo Group is increasingly focusing on scaling its joint growth initiatives and strategically expanding the naoo platform. A key priority is the expansion of naoo Play, its entertainment and streaming offering, which aims to attract additional audiences and increase user engagement through new digital entertainment formats, particularly Vertical Short Dramas. In parallel, the existing social media, community and gamification features, as well as naoo Worlds, will continue to be developed. Kingfluencers’ extensive creator network, client relationships and marketing expertise provide valuable synergies to expand the platform’s reach, unlock new monetization opportunities and drive growth across both companies.
The completion of the integration matters because it consolidates naoo’s position as a combined platform and influencer agency, potentially accelerating its ability to connect digital attention with real-world outcomes. The leadership changes and focus on naoo Play signal a strategic shift toward scaling entertainment offerings and leveraging creator-driven content to drive engagement and monetization. The original release can be viewed on www.newmediawire.com.
