Sappe Public Company Limited (SAPPE PCL.) is presenting an expanded product portfolio at SIAL Paris 2026, the global food and beverage trade exhibition held from 17-21 October at the Paris Nord Villepinte Exhibition Centre in Paris, France. The Thai beverage innovator is using the biennial event to introduce new products and flavours under its flagship Mogu Mogu brand, alongside offerings from Sappe Aloe Vera, Sappe Beauti and All Coco, as it seeks to deepen relationships with international trade partners.
At the center of SAPPE’s showcase is Mogu Mogu, the company’s iconic “snack drink” brand that is already exported to more than 100 countries. The new lineup extends the brand beyond its original fruit juice drink with coconut jelly into Zero Sugar drinks, Jelly, Gummy, Candy and Iced Tea, as well as additional flavours in the original range. The move matters because it tests whether Mogu Mogu’s playful, chewable-drink identity can travel across categories—from confectionery to iced tea—and attract consumers looking for lower-sugar options without abandoning the brand’s fun positioning.
The broader portfolio on display, including Sappe Aloe Vera, Sappe Beauti and All Coco, adds variety to the booth and offers international buyers new choices. For SAPPE, which is listed on the Stock Exchange of Thailand under the symbol SAPPE, SIAL Paris provides a stage to demonstrate the capabilities of Thai brands and to explore business development opportunities with importers and distributors from around the world. The company’s products can be explored through its official site at https://www.sappe.com/en/, and its e-commerce presence includes channels such as https://shop.line.me/@sappeonline and https://shopee.co.th/sappe.official.
SIAL Paris is one of the world’s largest food and beverage trade exhibitions, held every two years. For the 2026 edition, organizers expect 8,000 exhibitors and approximately 400,000 products across 10 industry sectors, covering 280,000 square metres of exhibition space. The scale of the event underscores why SAPPE’s presence matters: it places the company in front of a concentrated audience of global buyers at a time when competition in functional and snackable beverages is intensifying. Visitors can sample SAPPE’s products at Booth 5C F035, Hall 5C, throughout the show, which runs from 17-21 October 2026.
The full release is available via www.newmediawire.com. For SAPPE, the Paris showcase is less about a single product launch than about proving that a Thai-born brand can stretch across formats and health trends—an ambition that will be tested by how quickly international distributors adopt the expanded lineup.
