Jason McDonald Consulting, a consulting agency specializing in search engine optimization and Google Ads, has announced new online content focused on social media and its growing role in expert witness services. The update comes as artificial intelligence increasingly disrupts digital marketing, raising new questions about content quality and legal accountability.
The new resources combine Dr. Jason McDonald’s experience as a social media instructor with his work as a social media expert witness. According to the announcement, the updated material helps readers understand how AI is changing social media and what that means for marketers and attorneys. Dr. McDonald will also teach a digital marketing survey course at Stanford Continuing Studies in January 2027, covering social media, search engine optimization, Google Ads, and artificial intelligence.
“Social media remains very important, even as artificial intelligence rearranges the landscape,” McDonald explained. “Among the things that I’m wrestling with as an instructor and as a writer of books is how to use artificial intelligence in social media without hurting the quality of the social media output.”
The importance of social media for businesses is well established, from local plumbers posting TikTok videos to restaurants relying on Instagram and Facebook reviews. But as brands compete online, disputes increasingly arise. The announcement cites trademark infringement on Facebook ads, trademark issues tied to search engine optimization or Google Ads, and TikToks that spread counterproductive content against competitors or individuals. These cases involve complicated technical processes that can be difficult to explain to a judge or jury, making the role of a social media expert witness critical.
The updated content aims to help attorneys assess the technical impact of social media and understand when an expert is needed. More information on Dr. McDonald’s social media expertise is available at https://jasonmcdonald.org/social-media/, and details on his expert witness services can be found at https://jasonmcdonald.org/seo-consultant/social-media-expert-witness/. His professional profile is also listed at https://www.seakexperts.com/members/11579-jason-mcdonald.
Artificial intelligence is another focus of the updated content. Dr. McDonald, who has written a book on AI, advocates using AI in social media marketing in a sophisticated way. He cautions, however, that creating content with AI without understanding its limitations can produce substandard results. The announcement notes that he offers training, consulting, and expert witness services, and that readers and lawyers are encouraged to reach out for a free consultation.
The update matters because social media disputes are becoming more technical and more common, while AI adds a new layer of complexity. For attorneys, the resources may clarify how social media evidence and expert testimony can shape litigation. For marketers, the guidance underscores the need to use AI carefully to maintain quality. As Dr. McDonald put it, the challenge is to harness AI without harming the quality of social media output—a concern that is likely to grow as the technology becomes more embedded in everyday marketing.
