The Seattle International Auto Show will return to the Pacific Northwest this fall, offering consumers a comprehensive look at the evolving automotive market under one roof. Scheduled for Friday, Nov. 13, through Sunday, Nov. 15, the event will feature new cars, trucks, and SUVs across a range of powertrains, including hybrids, plug-in hybrids, and all-electric models. The show aims to provide attendees with the opportunity to compare vehicles in person, sit behind the wheel, and test-drive select models, bridging the gap between online research and real-world experience.
This year’s show highlights a significant shift toward electrification and hybrid technology. Toyota is expected to display the new all-electric Highlander and RAV4 plug-in hybrid, while Nissan will introduce the all-new Rogue Hybrid e-POWER, marking the first time the brand’s series-hybrid technology is available in the U.S. market. Other notable debuts include the all-new redesigned Volkswagen Atlas, the Honda Passport TrailSport with enhanced off-road capability, and Audi’s Q7 and SQ9 luxury SUVs. Kia will showcase the all-electric EV3 and the redesigned Telluride, now available as a hybrid for the first time.
For budget-conscious shoppers, the show will also feature several affordable options priced under $30,000, including the Toyota Corolla and Prius, Kia K4 and K5 sedans, Volkswagen Taos, and Hyundai Kona and Elantra. Test drives will be available from a variety of manufacturers, including Buick/GMC, Toyota, Dodge/RAM/Jeep/Fiat/Chrysler, and Tesla, allowing attendees to experience different driving dynamics firsthand.
New for 2026 is the OVR Outpost, presented by OVRMag.com. This adventure-focused showcase will feature more than 30 adventure-ready vehicles, overlanding builds, and outdoor recreation gear. Attendees can meet vehicle owners, learn about their builds, and explore equipment for Pacific Northwest adventures. The addition reflects the growing consumer interest in off-road exploration and vehicle-based camping.
Beyond the vehicles, the show will offer several special exhibits and events. Avants Toy Box will display full-size automotive icons alongside their miniature counterparts, while the Porsche Car Club Retrospective will showcase 50 iconic models spanning the brand’s history from 1948 to today. The Woodinville Car Club will bring 27 vehicles, including restored classics and custom creations like the 1926 Star Hearse known as Hellfire. Automotive journalists will lead VIP group tours for $35, which includes show admission and a goody bag. Additionally, New York Times automotive columnist Tom Voelk will host free seminars on powertrain pros and cons at 1:15 p.m. on Saturday and Sunday.
Family entertainment will be available in the Family Fun Zone, featuring a mini test track, arcade games like Mario Kart and Forza, and simulators from Gripwerks. Children 12 and under enter free. Show hours are 10 a.m. to 9 p.m. on Friday and Saturday, and 10 a.m. to 6 p.m. on Sunday. Adult tickets are $19.75, with discounts for seniors and military. More information, including media assets such as B-ROLL and PHOTOS, is available on the show’s website at www.SeattleAutoShow.com.
