Cyndie Shaffstall, co-founder and COO of Trust Moments, is developing her 21st book, which will focus on the growing role of artificial intelligence in the real estate industry. The new ebook, provisionally titled 100 Leadership Perspectives on AI in Real Estate, will feature interviews with dozens of industry leaders and is set for publication after the NAR NXT conference.
Trust Moments has already contacted more than 200 industry leaders and will continue conducting interviews at NAR NXT, taking place November 6–8 in New Orleans. The conference will serve as a key venue for capturing a snapshot of AI development as it transforms real estate. Shaffstall and the founding team will be onsite to conduct interviews and gather additional perspectives from attendees.
The project follows Shaffstall’s October ebook, Case study: How we built an AI-powered relationship and referral engine (and the things I wish I knew then), which chronicled her team’s experiments and missteps in building an AI-driven client experience platform without a traditional engineering background. That firsthand account provides a foundation for the broader industry survey now underway.
“We are so energized by the way professionals in the real estate field are innovating the use of AI around their own workflows, creating solutions that empower humans,” Shaffstall said. “We are reaching out to leaders all over the industry to create a comprehensive picture of where AI is now, where people want it to develop, and how it can make our work better than ever.”
The initiative matters because it aims to document real-world AI applications at a time when the technology is rapidly reshaping how agents interact with clients, manage relationships, and match buyers with homes. By collecting diverse leadership perspectives, the ebook could serve as a practical resource for professionals navigating AI adoption. Shaffstall emphasized that AI is not meant to replace human cognition but to empower people.
“AI isn’t here to replace human cognition – it’s meant to empower people, and we’re excited to hear how industry leaders are putting it to work,” she said. She also invited leaders attending NAR NXT to share their successes and experiences with AI, noting that together the industry can become stronger and more tech-forward.
Trust Moments describes itself as a privacy-first, AI-assisted relationship and referral platform that offers a new level of buyer information, helping agents surface useful behavioral data to paint a more complete picture of the homes buyers dream of and how to match the right buyer with the perfect home. The upcoming ebook is expected to further position the company as a thought leader in the intersection of AI and real estate.
