Versus Systems (NASDAQ: VS) is expanding its audience-engagement offerings through Drinkfinger, a QR-enabled beverage carrier that connects live-event attendees with mobile games, rewards and branded content. The company outlined the initiative and its broader strategy during a recent IBN Stock2Me Podcast appearance featuring CEO Luis Goldner and other members of the leadership team.
The push into Latin America, specifically Brazil and Mexico, is central to Versus Systems’ growth plans. Sporting events, concerts and festivals in those markets present significant opportunities for interactive promotions, according to the company. Drinkfinger allows attendees to scan a QR code on their beverage carrier to access games and rewards, turning a passive item into a digital engagement touchpoint. The product complements Versus’ existing Winfinite platform, which provides customizable web-based games for marketing campaigns, and Filter Fan Cam, which uses augmented-reality effects to enhance live-event experiences and create sponsorship opportunities.
The Latin American expansion matters because it positions Versus Systems to capture a large, event-driven audience that is increasingly mobile-first. By integrating physical products with digital experiences, the company aims to help brands and venues deepen engagement and generate new revenue streams. The initiative also extends Versus’ reach beyond its existing platforms, potentially attracting new partners in the sports and entertainment sectors.
During the podcast, management also discussed the growing relationship between artificial intelligence and cybersecurity, emphasizing the importance of protecting data and digital infrastructure as AI adoption expands. That focus is relevant as Versus Systems handles consumer data through its interactive platforms, and as AI becomes more integrated into marketing and engagement tools. The company’s ability to safeguard user information could become a competitive differentiator.
Through its product portfolio, Versus Systems aims to connect physical venues with digital engagement experiences. The company describes itself as a leading provider of gamification and audience engagement technology, enabling brands, teams and entertainment partners to create rewarding interactive experiences. For more information, the full podcast discussion is available at https://ibn.fm/m0ozB, and details on Versus Systems can be found at VersusSystems.com.
The announcement comes as InvestorWire, a specialized communications platform, distributes the company’s updates. InvestorWire is part of the Dynamic Brand Portfolio at IBN, which provides editorial syndication to 5,000+ outlets and social media distribution, among other services. The latest news and updates relating to VS are available in the company’s newsroom at https://ibn.fm/VSI.
