Emboss LLC is set to launch Subject2, a free daily game designed for busy appraisers, on November 2, 2026, with its first official season, Welcome to Season 1: Florida. The game aims to help appraisers familiarize themselves with the new UAD 3.6 rules through simulated appraisal orders and questions, while offering a chance to win a Caribbean cruise for two. The launch underscores a growing effort to build technology that addresses the real-world pressures facing appraisers, who have seen little pay growth in decades despite carrying significant transaction risk.
Subject2, playable at https://play.gunterschain.com, puts players in an appraiser’s shoes, with a points system that incorporates relative dollar values and costs to reflect business realities. Players receive two orders each weekday and can claim one additional free order between 6 a.m. and 7 p.m. local time. Gameplay is designed to take less than five minutes a day on desktop or phone, making it accessible for busy professionals. Registration is required, and participants must hold an active appraiser license or trainee registration to win. Preseason practice is available now, but preseason scores do not count toward the season prize.
The game is part of Emboss’s broader commitment to building technology around appraisers’ needs. Founder Brandon Selfors explained the motivation: “The purpose of the game is to challenge the way software is often imposed on appraisers instead of being built around them. Subject2 is my way of slowing down the industry and asking people to pause and empathize with what appraisers go through. The industry is struggling. Appraisers haven’t seen meaningful pay increases in more than two decades, yet they carry a substantial share of the risk in the transaction. Something isn’t right. Senior appraisers owe it to the next generation to stand up for the profession.”
Season 1 runs from November 2, 2026, through January 3, 2027. A player’s three best weeks out of nine count toward the season score, allowing flexibility for those who miss a week or start late. Players who join by December 14 still get three full weeks of scoring toward the grand prize cruise. The grand prize winner can choose a Caribbean cruise for two, a similar vacation package, or a cash prize. The prize is funded by Emboss LLC, and no purchase is necessary to play or win. An optional paid season pass is available for additional practice, but purchasing it does not improve a player’s chances of winning. Eligibility requirements and restrictions apply, detailed in the official rules at https://play.gunterschain.com/rules.
Subject2 is an independent practice game developed by Emboss LLC and is not affiliated with or endorsed by The Appraisal Foundation, the government-sponsored enterprises (GSEs), or any agency. It is not continuing education credit or a course. The launch of Subject2 comes as the appraisal industry adapts to UAD 3.6, and the game offers a low-stakes way for appraisers to engage with the new rules while competing for a spot on the national Top 100 Appraisers in America leaderboard. By focusing on empathy and practical challenges, Emboss aims to spark a conversation about how technology can better support appraisers in a changing market.
