Complete Packaging Solutions has introduced a new brand identity and a revamped website, a move the company says reflects its evolution into a full-service provider of turnkey packaging solutions. The Brookville, Indiana-based manufacturer announced the rebrand on October 30, 2026, emphasizing that the update is designed to make its complete service portfolio more visible to packaging buyers, engineers, and procurement teams.
The company’s offerings span the entire packaging lifecycle, from design and manufacturing to assembly, kitting, warehousing, and fulfillment. Central to its capabilities is thermoformed packaging, a process used across industries to produce custom trays, clamshells, blisters, and protective inserts. By integrating thermoforming with downstream services, Complete Packaging Solutions allows clients to consolidate their packaging supply chain with a single partner.
Custom tooling is developed in-house, giving the company direct control over lead times and design iteration. That capability is critical for clients managing complex packaging programs, as it reduces dependency on external tooling vendors and can accelerate the path from concept to production. The combination of design, manufacturing, and logistics under one operational structure is a defining characteristic of the company’s approach, and the new brand and website are intended to make that structure more accessible.
“This updated brand and website represent where we are as a company and where we are headed,” said Jeff Franks, CEO of Complete Packaging Solutions. “We have always placed the customer at the center of everything we do by continuously investing in our manufacturing capabilities and operational excellence.”
The redesigned website is structured to reduce friction for packaging buyers, engineers, and procurement teams seeking turnkey solutions. Visitors can explore the full-service offering, request quotes, and connect directly with engineering staff through more intuitive navigation. “The new site was built with our partners in mind,” said Abigail Knapp, Senior Sales Manager. “Whether someone is exploring custom packaging options for the first time or ready to submit specifications for a quote, the site makes it faster and easier to start a conversation.”
The rebrand matters because it signals a shift in how Complete Packaging Solutions positions itself in a competitive market: not merely as a manufacturer but as an integrated partner capable of handling complex packaging challenges from design through delivery. With 130 years of combined industry experience across packaging engineering, manufacturing, logistics, and production management, the leadership team aims to work alongside manufacturers, engineers, purchasing teams, and operations leaders. For clients tired of managing multiple vendors, the enhanced digital presence and clarified brand identity may offer a simpler, more direct route to end-to-end support. To explore the company’s full range of services, Learn more about Complete Packaging Solutions.
