Vietnamese electric mobility company Green SM officially launched its fully electric taxi service in Copenhagen on July 30, 2026, marking the company’s first entry into the European market. The launch represents a significant step in Green SM’s international expansion, which has already seen successful operations in Vietnam and several other Asian markets.
Copenhagen, known as one of the world’s leading cities in sustainable urban mobility, was chosen as Green SM’s first European market. The company aims to complement the city’s existing transport network by offering another reliable, fully electric mobility option for residents and visitors. The launch ceremony was attended by Mr. Do Quang Thai, First Secretary of the Embassy of Vietnam in Denmark, along with representatives from Danish organizations including 3F, Dansk Erhverv, DPT, and Carnegie Investment Bank.
Unlike many ride-hailing platforms that primarily connect passengers with independent drivers, Green SM directly owns and manages its fleet and oversees driver operations. This approach is designed to ensure consistent service quality and customer experience. The company operates a fully electric fleet of VinFast VF 6 and VF 8 vehicles, serving a wide range of everyday urban travel needs. During the initial phase, Green SM will focus on establishing a reliable local operation, ensuring full compliance with Danish regulations, and continuously improving its service based on feedback from customers, drivers, and other stakeholders.
To maintain high service standards, every driver completes comprehensive training in road safety, customer service, operating procedures, and electric vehicle operation before serving customers. This training, combined with ongoing support and a robust local operations system, helps ensure every journey reflects the standards Green SM is committed to delivering.
Customers can book rides through the Green SM app, available on the App Store and Google Play. Fares are displayed before each trip is confirmed, and electronic receipts are issued automatically at the end of every journey. To mark its launch, Green SM is offering new customers five vouchers worth 25% off each trip, up to a maximum discount of 100 DKK per ride, valid from July 30 to September 30, 2026.
Richard Nabil Chahine, CEO of Green SM Europe, said: “Cities shape the future of mobility long before companies do. Copenhagen is one of those cities. That is why beginning our European journey here carries special meaning for Green SM. We come with deep respect for the standards already established here, drawing on what we have learned from serving millions of journeys across Asia. Our ambition is simple: to become a trusted mobility partner by delivering safe, professional and fully electric journeys that people can rely on every day.”
Green SM’s expansion into Europe reflects its long-term approach to international growth, focusing on building well-structured local operations and adapting services to local market needs rather than rapid expansion. Founded in Vietnam in 2023, Green SM currently operates in Vietnam, Laos, Indonesia, the Philippines, India, and Kazakhstan. With its fully electric fleet and low-emission operating model, the company hopes to contribute to Denmark’s ambitions for more sustainable mobility while providing another practical transport choice for everyday journeys.
