Altify, the company behind the Strategic Revenue Execution system, has announced the general availability of Altify MaxAI, an always-on revenue coach that integrates live Salesforce and Altify data with leading AI platforms. The tool is now available natively inside Salesforce Agentforce and via Altify’s MCP server for Anthropic Claude, Microsoft Copilot, and OpenAI’s ChatGPT.
The launch addresses a critical gap in enterprise sales: despite record investment in AI and sales technology, performance continues to decline. According to Gartner, AI tools save sellers an average of 4.8 hours per week, yet 72% of sales organizations are not seeing that translate into better outcomes. Sellers are 3.7 times more likely to meet quota when they effectively partner with AI, but most AI tools lack access to deal context, relationship maps, or selling frameworks required for enterprise engagements.
Patrick Morrissey, CEO of Altify, explains: “The problem for most organizations is that AI is not helping their enterprise sellers increase their win rates or deal sizes. In many cases, AI is making sellers less effective. Enterprise revenue teams need contextual coaching based on their company’s sales process, methodology, and where they’re at in a specific deal. Altify’s MaxAI brings that coaching at the exact moment each deal needs it.”
MaxAI connects the revenue context built through Altify’s relationship maps, insight maps, and opportunity maps—spanning people, problems, and potential—to the AI tools sellers already use. It reads the current state of deals and accounts, analyzes data for signals, gaps, and risks based on each company’s unique sales process, and recommends next steps, writing nothing back until the seller approves it.
The result is methodology-backed coaching delivered in plain language. When a seller queries MaxAI about a deal, the response is grounded in real methodology, real account data, and real strategic context—not generic AI output. There is no new login, no new platform, and no disruption to existing workflows.
The architecture is designed for enterprise scale. Built natively on Salesforce’s platform, MaxAI works with Agentforce, Slack, and Data360, leveraging Salesforce’s trust layer for installation, configuration, and data security. The Altify MCP server sits between AI orchestration platforms and seller execution, aggregating signals from Salesforce and other connected applications, then applies a strategic coaching layer before delivery.
MaxAI extends Altify’s existing solutions for relationship strategy, opportunity management, and account planning, providing precision data and coaching at the point of need. For more information, visit altify.com/maxai. Sales and operations leaders can also discuss how Altify improves execution and revenue performance at altify.com/demo-request, or meet the team at Dreamforce to see MaxAI in action.
