NEW YORK, NY — tZERO Group, Inc., a leader in blockchain-based financial infrastructure, announced that the digital asset security issued by Zion Peaks, Inc., a wholly owned subsidiary of Bed Bath & Beyond, Inc. (NYSE: BBBY), is now accepting orders on the tZERO Securities Alternative Trading System (ATS). Trading is expected to commence on August 12, 2026. This move transitions the buybuy BABY® Intellectual Property Token, known as the “BABY” Digital Token, from primary issuance to secondary trading, providing investors with liquidity and price discovery opportunities.
The BABY Digital Token is linked to certain intellectual property associated with the buybuy BABY brand. It was initially offered through a Regulation Crowdfunding (Reg CF) primary issuance conducted exclusively on the tZERO platform in 2025. With the commencement of secondary trading, eligible investors will be able to transact the security on tZERO’s regulated marketplace. The token is designed to connect brand affinity with economic participation, as holders are entitled to receive an annual pro rata dividend derived from 1% of net sales from buybuyBABY.com, subject to Zion Peaks’ lawful ability to pay and declaration of the dividend.
Alan Konevsky, Chief Executive Officer of tZERO, commented, “This transition from primary issuance to regulated secondary trading demonstrates how tokenization can support an asset throughout its lifecycle. By combining capital formation, digital issuance and secondary liquidity within regulated infrastructure, tZERO enables issuers to bring new categories of investable assets to market and establish an ongoing connection with their investor communities.”
Zion Peaks is tokenizing intellectual property tied to the buybuy BABY brand through a model intended to allow token holders to share in brand-related revenues while becoming engaged customers and advocates for the brand. This approach seeks to align the interests of investors with the success of the brand, potentially fostering a more loyal customer base and a unique investment opportunity.
tZERO’s regulated infrastructure supported the BABY Digital Token’s initial capital raise and now facilitates its transition to secondary trading. The addition of the security to the tZERO Securities ATS further demonstrates the platform’s ability to support the complete lifecycle of tokenized securities and a broad range of asset types, including intellectual property-linked investments.
This development is significant because it illustrates the maturation of the digital asset securities market. By offering a regulated venue for secondary trading, tZERO is addressing the liquidity concerns that have historically plagued tokenized assets. The move could pave the way for more issuers to consider tokenization as a viable fundraising and investor engagement strategy.
Eligible investors can learn more and access trading here.
tZERO Group, Inc. and its broker-dealer subsidiaries provide an innovative liquidity platform for private companies and assets, offering institutional-grade solutions for issuers looking to digitize their capital table through blockchain technology. tZERO, through its broker-dealer subsidiaries, democratizes access to private assets by providing a simple, automated, and efficient trading venue to broker-dealers, institutions, and investors. All technology services are offered through tZERO Technologies, LLC.
tZERO Digital Asset Securities, LLC is a broker-dealer registered with the SEC and a member of FINRA and SIPC. It is the broker-dealer custodian of all digital asset securities offered on tZERO’s online brokerage platform. tZERO Securities, LLC is a broker-dealer registered with the SEC and a member of FINRA and SIPC, and it operates the tZERO Securities ATS.
Investors should be aware that digital asset securities, as well as any particular investment, may not be suitable or appropriate for everyone. Investing or trading in securities could involve substantial risks, including no guarantee of returns, costs associated with selling and purchasing, and no assurance of liquidity which could impact price and investors’ ability to sell, and possible loss of principal invested. There are also unique risks specific to digital asset securities, including, without limitation, fraud, manipulation, theft, and loss.
This release is for informational purposes only and does not constitute an offer to sell, a solicitation to buy, or a recommendation for any security. No reference to any specific security constitutes a recommendation to buy, sell, or hold that security or any other security.
