ORLANDO, Fla. — SpecialtyRx, the nation’s largest privately owned long-term care pharmacy, brought its expanding national footprint to the Florida Health Care Association’s 2026 Annual Conference & Trade Show, held July 26-30 at Rosen Shingle Creek. The company’s 20-by-20 island exhibit at Booth 713 was among the largest and most prominent at the sold-out event, which drew more than 1,000 long-term care leaders and featured over 300 exhibiting companies.
The exhibit’s elevated architecture, bold purple branding, and open layout were designed to communicate SpecialtyRx’s core messages: “National Reach. Personal Touch,” “Power You Can Count On,” “Clinical Excellence,” “Absolute Dependability,” and “Trusted by 1,000+ Facilities.” The island configuration allowed attendees to approach from multiple aisles, while illuminated graphics, curved elements, and hospitality areas facilitated substantive conversations with industry professionals.
SpecialtyRx currently serves approximately 350,000 patients annually through 15 full-service pharmacy locations, supporting more than 1,150 healthcare facilities across 18 states, including skilled nursing facilities, assisted living communities, and rehabilitation centers. The FHCA exhibit translated this national presence into a physical environment that conveyed scale, consistency, and accessibility.
The company’s seven-year partnership with Purple Exhibits, a full-service trade show exhibit company, was evident in the seamless execution. The SpecialtyRx team arrived just 15 minutes before the show floor opened, confident that the exhibit was fully installed, inspected, and ready. This trust allowed the team to focus on engaging with attendees rather than managing logistics.
“This was a winning booth for SpecialtyRx in every way that matters,” said Itzy Holczler, Head of Sales and Marketing at Purple Exhibits. “It was highly visible, immediately recognizable, welcoming, and completely ready. Most importantly, it looked and felt like SpecialtyRx — national in scale, dependable in execution, and personal in its approach.”
Purple Exhibits managed the entire exhibit program, including creative planning, custom design, fabrication, graphic production, shipping, logistics, installation, and dismantling. As part of its support, Purple coordinated early move-in access beginning at 9 a.m. on July 26, ensuring ample time for installation and quality control. Every major graphic was reprinted and tested ahead of the event, with upgrades such as tensioned SEG fabric for a cleaner presentation.
The preparation allowed SpecialtyRx’s marketing and executive teams to dedicate their full attention to representing the company, meeting industry professionals, and strengthening relationships within the long-term care community. The completed exhibit reflected a partnership where SpecialtyRx provides the brand vision while Purple Exhibits manages operational details.
SpecialtyRx’s presence at FHCA 2026 underscores its commitment to serving long-term care providers across the nation. By showcasing its scale and dependability, the company reinforced its position as a trusted partner for pharmacies in skilled nursing, assisted living, and post-acute care settings.
