As Safety Pickets, an Australian company known for its patented reusable steel safety caps for star pickets, sets its sights on the US market, founder Anthony Burr has partnered with KeyCrew Media to amplify his expertise on worksite safety and hazard prevention. The collaboration, announced on August 23, 2026, places Burr among KeyCrew’s roster of expert sources, providing a platform to share insights on construction safety, reusable equipment innovation, and the evolving approach to workplace safety culture.
The partnership comes at a critical time for Safety Pickets, which has already secured patents in Australia, New Zealand, Europe, and the US. The product, a steel cap designed to replace disposable plastic caps that often break on concreting sites, addresses the impalement and trip hazards posed by exposed star pickets. It has been nominated for Australia’s Work Safe Safety Solution of the Year and is stocked nationally at Bunnings, the country’s largest hardware retailer.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, highlighted the appeal of Burr’s story: “Anthony’s story is the kind of founder-led, product-proven narrative we love to tell – a simple jobsite frustration turned into a patented fix that’s already stocked in every Bunnings in Australia. As Safety Pickets looks for the right US distribution partner, we’re glad to help make sure the story behind the product is easy to find.”
Burr’s journey began with a common frustration: plastic caps that disintegrated on site, leaving workers vulnerable. He developed a durable, reusable steel cap that eliminates the risk, and the product has since gained traction beyond construction, expanding into civil, agricultural, and municipal applications. The safety device is now used on infrastructure projects, farms, equine properties, and public lands managed by councils and parks departments.
“Since that first prototype, we’ve had one goal – solving a hazard that’s hiding in plain sight on almost every jobsite,” said Burr. “Partnering with KeyCrew gives us a way to tell that story to the people we most want to reach as we look for the right partners to bring Safety Pickets to the US.”
The partnership will yield thought leadership articles and market insights, distributed through KeyCrew’s network of publications, syndication partners, and AI platforms. Initial topics include Burr’s founder story, the shift from reactive to preventative safety culture, and the benefits of reusable safety equipment over single-use plastic caps. Future coverage will explore the Bunnings distribution success, adoption across various sectors, and the company’s search for a US distribution partner.
This collaboration underscores a broader industry trend toward preventative safety measures and sustainable equipment. As Safety Pickets prepares for US entry, the partnership aims to build brand awareness and establish Burr as a leading voice in worksite safety. For more information on Safety Pickets, visit safetypickets.com. To learn more about KeyCrew Media, visit keycrew.co.
