VANCOUVER, BC – For many new parents, the nightly battle to keep a baby swaddled can be exhausting. Angel Kho, co-founder of Loulou Lollipop, knows this struggle firsthand. Her first daughter consistently wiggled an arm out of every swaddle, waking herself up throughout the night. This personal frustration led to the creation of the Big Dreams Swaddle Wrap, the newest addition to the brand’s Big Dreams sleep collection, now available on LoulouLollipop.com and LoulouLollipop.ca.
The Big Dreams Swaddle Wrap is designed to provide a secure, womb-like feeling while allowing baby’s legs to move freely, similar to a traditional sleep bag. Its soft, silent closure wraps around the torso, offering gentle tension that helps prevent the startle reflex from waking the baby. The product is available in three of the brand’s most popular prints and extends the Big Dreams collection, which already includes a Sleep Bag that won a 2025 Good Housekeeping Parenting Award, back to the newborn stage.
What sets this swaddle apart is its recognition as a finalist for the Baby Safety Award of Excellence from the Baby Safety Alliance. The winner is determined by public vote, giving parents a direct say in which product deserves the honor. Voting is open until September 13, 2026, at the Baby Safety Alliance website, and takes just about a minute.
The swaddle is made from TENCEL™ Lyocell fabric, a breathable material derived from wood pulp that helps regulate body temperature—crucial for newborns who cannot yet do so themselves. The insulation blends 30% TENCEL™ Lyocell with 70% DuPont™ Sorona®, a fiber that replaces part of conventional polyester with plant-based content from corn (37%). Like all Loulou Lollipop nursery essentials, this product is OEKO-TEX® STANDARD 100 certified, ensuring every component has been tested for harmful substances.
Kho emphasizes the thought behind the design, noting that they spent years perfecting it. “I truly believe this is a product you’ll only need to buy once,” she said. “It’s the swaddle we would have wanted for our own babies.”
The Big Dreams Swaddle Wrap is now available at LoulouLollipop.com and LoulouLollipop.ca, with more print options coming soon. Parents can also participate in the Baby Safety Award of Excellence voting before the September 13 deadline.
