A Mississippi personal injury law firm has rebranded in an effort to make its name more recognizable while underscoring its exclusive focus on representing injured individuals. The firm formerly known as Haug Farrar Franco & Ruiz announced it is now HFFR Injury Attorneys. The change is intended to create a more memorable brand for individuals and families seeking legal help after car accidents and other serious incidents.
Partner Stopher Haug said the new name better communicates the firm’s identity and purpose, making it top of mind for those in need of high-quality legal representation. He emphasized that despite the rebranding, the firm remains unchanged in substance: same four partners, same phone number, same offices, and same standard of care.
One of the firm’s defining features is its commitment to partner-led representation. Unlike larger firms where clients are often passed to associates or call centers, every HFFR client works directly with a partner attorney from the first conversation to final resolution. Partner Todd Farrar stressed that injured people deserve more than a case number and a paralegal. He noted that the firm prepares every case as if it is going to trial, with one partner personally responsible from day one to the final outcome.
The firm’s four founding partners bring a combined 75 years of Mississippi personal injury experience to each case. That experience extends beyond the courtroom to the local hospitals, doctors, courts, and insurance carriers their clients encounter. Partner Jonathan Franco highlighted the importance of local presence, stating that Mississippi is not just where they practice but where they have built their careers, raised families, and developed lasting community relationships. He said this local knowledge of courts, carriers, and the medical community gives clients a real advantage.
As the firm enters its next chapter, its focus remains on achieving results. Partner Jason Ruiz said the future is centered on securing life-changing outcomes for clients while staying true to the firm’s identity. He emphasized that HFFR is not a volume shop, and every client gets a partner. The firm’s new logo incorporates the fleur-de-lis, reinforcing its deep Mississippi roots and commitment to making a difference in the communities it serves.
HFFR Injury Attorneys maintains offices in Gulfport and Ocean Springs. The firm focuses on motor vehicle accidents involving cars, trucks, and motorcycles, as well as medical malpractice and workers’ compensation claims. The rebranding signals continuity rather than change, with the same four partners and the same mission: providing personal, partner-led representation to injured Mississippians.
