MAX Power Mining Corp. (CSE: MAXX; OTC: MAXXF; FRANKFURT: 89N) has appointed former Saskatchewan cabinet minister and company director Rob Norris as chief executive officer, effective immediately, as the company advances its natural hydrogen commercialization strategy, U.S. capital markets expansion and strategic partnerships. The leadership shakeup also sees former CEO Ran Narayanasamy transition to managing director of innovation and international strategy, Tom Kishchuk named chief technology officer and Brendan Bishop appointed chief geochemist. The moves come as MAX Power prepares to begin completions testing at its Lawson and Bracken discoveries in the second half of October, advances its AI-assisted MAXX LEMI exploration platform and pursues additional discoveries across approximately 2.5 million permitted acres in Saskatchewan.
The appointment of Norris, who brings government experience to the helm, signals a strategic push to navigate regulatory and commercial pathways as MAX Power seeks to capitalize on its district-scale land position. The company’s Lawson Discovery near Central Butte, Saskatchewan, is described as Canada’s first-ever subsurface natural hydrogen system confirmed through deep drilling, with data validated by three independent labs. MAX Power has built dominant district-scale land positions across Saskatchewan with approximately 1.3 million acres (521,000 hectares) of permits covering prime exploration ground prospective for large-volume accumulations of natural hydrogen.
In tandem with the leadership changes, MAX Power entered a $500,000 syndicated communications agreement with InvestorBrandNetwork (IBN), effective Oct. 9, 2026, for a 90-day investor awareness campaign. IBN will provide content creation and syndication, press release enhancement, recap-style coverage, a CEO podcast interview, social media relations support and monthly reporting. The campaign is intended to expand investor visibility as MAX Power evaluates a potential U.S. exchange listing and advances its natural hydrogen exploration and commercialization initiatives. The agreement highlights the growing importance of strategic communications for junior resource companies seeking to attract U.S. investment.
MAX Power’s portfolio extends beyond natural hydrogen. The company holds a portfolio of properties in the United States and Canada focused on critical minerals, highlighted by a 2024 diamond drilling discovery at the Willcox Playa Lithium Project in southeast Arizona, 100%-owned by MAX Power’s U.S. subsidiary. The dual focus on natural hydrogen and critical minerals positions MAX Power at the intersection of decarbonization and domestic resource security.
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