Kingfluencers AG, Switzerland’s largest influencer marketing agency, and its parent company naoo AG will present new perspectives on influencer marketing in retail at the Swiss Omnichannel Forum on 21 October 2026 at The Dolder Grand in Zurich. The event brings together leading representatives from retail and technology, including Zalando, Manor, Globus and SAP, to discuss the future of retail and the convergence of digital and physical customer experiences.
Dr. Thomas Wolfensberger, founder of naoo and Chairman of the Board of Directors of Kingfluencers AG, will deliver a presentation titled “From Feed to Store. From Store to Loyal Customer.” He will demonstrate how influencer marketing can be leveraged across the entire customer journey—from initial inspiration to purchase and long-term loyalty. The presentation will show how creator content, community building and targeted customer activation can help brands inspire consumers, drive purchasing decisions and increase visits to physical stores.
The participation underscores the growing importance of integrating influencer campaigns with innovative technologies to help brands acquire and retain customers more effectively. Kingfluencers, with a network of more than 4,000 creators and over 300 brand clients, helps companies authentically engage target audiences and achieve measurable marketing objectives. The naoo social media platform complements these services through so-called naoo Worlds, where brands can build digital communities, connect creator content with products, offers and events, and engage audiences over the long term.
“Influencer marketing has become one of the most powerful tools in modern brand communication,” said Dr. Thomas Wolfensberger. “Kingfluencers combines creative excellence with extensive experience and a unique creator network. Through innovative approaches and technologies such as naoo, we aim to offer our clients even more opportunities to turn attention into lasting customer relationships and measurable business results.”
The announcement matters because it signals a shift in how retailers approach influencer marketing, moving beyond social media metrics to measurable in-store activation and customer retention. As digital and physical retail continue to converge, the ability to connect online attention with real-world outcomes could become a competitive advantage for brands. naoo AG, headquartered in Zug with 41 employees, is listed on the Düsseldorf Stock Exchange (ticker: NAO, ISIN: CH1323306329). The original release is available via www.newmediawire.com.
